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BrandspaceCommunication of brand values through space is all about creating experiences that generate a positive association to the hosting brand. We are determined to create brand environments that will delight consumers by providing them with surprise, discovery and excitement. |

Young Fashion StoreThis concept for a clothing store is dominated by the rainbow colored central zone, that functions as an eyecatcher from the exterior and an orientation point inside the space. Special offers and product highlights are presented here. The zone also contains a small lounge for waiting as well as the dressing rooms. The product presentation around the organic zone is organized strictly orthogonal to provide good orientation for the customers. The combination of the structured periphery and the organic center creates a characteristic expression for this store that makes it easily recognizable and memorable. |

IvoryLocated in Ulanbataar, Mongolia, the assignment was to reconfigure an existing asian restaurant into a contemporary restaurant and lounge. The guests are welcomed by an intimate, exciting atmosphere with fresh colors and sparkling light effects that in combination with the comfortable furniture create a cozy space. That lets the Ivory bar stand out against its competition: As requested in the original briefing, Ivory will be the trendiest place in Ulanbataar. |

BeauxAs an exclusive fashion store, Beaux is structured in three different zones. At the front ten mannequins are placed into the space to create a "face to face" situation of the presented clothing and the customers. Above each mannequin a spot and lit ring provide individual lighting and create a focus point. On both sides of the showroom, wall integrated show cases, that are wrapped in artificial crocodile skin, lead into the depth of the space. A cherry blossom pattern is used throughout the shop on various surfaces and furniture. Behind the counter a metal curtain, made from a coarse mesh divides the space. By using a different size of chain elements the Beaux logo is subtly integrated into the curtain. In the back of the space, clients can enjoy a private fashion show, comfortably seated on custom designed furniture, to view the latest fashion on living bodies and make their purchase decision. Beaux. Be beautiful. |

VivesVives is a lounge located in the "Westbahnhof" in Aachen, Germany. The creamy clean interior is designed for multifunctional use. At daytime the rooms are used as cafe, in the evenings they can transform into a lounge or a nightclub. Highlights are the comfortable, modular Sitboxes, that can easily be stacked together, and a soft wall that stretches all along the room, inviting visitors to lean against it when the space is used as a dancefloor. The warm illuminated bar reaches into the space and structures it into smaller areas, that create a cozy mood, even with a a few visitors. |

Atomare DuisburgDesigning for oneself is one of the hardest tasks, since we are our most critical clients. However we are very pleased with the design result and execution of the atomare office in Duisburg, Germany, that met our budget and aesthetic desires alike. |

CacadooThis Cacadoo Juice Bar is designed to be placed into the central court of the "Allee Center" mall in Magdeburg, Germany. Therefore the spatial structure had to open and allow visual connections inside the shopping center. The bar functions mostly as a take out, that serves fresh juice and smoothies, as well as healthy snacks and salads. A small lounge area is located aside the bar, for recreation and conversation. A big, "O" shaped lamp above the seats creates an open, yet enclosed feeling in the vast court of the mall. |

Veltins Design LoungeThis temporary Lounge was to be installed during the IMM2010 in cologne, Germany. The spacial elements are a fusion of the existing, minimalistic space of the contain gallery and various promotional elements from Veltins, a major German beer brand. The inspiring atmosphere is generated by selected spacial elements and focused light effects. The backwall behind the DJ reads the motto of the installation and the principals of design in general: "Nutzen Ästhetik Sinnlichkeit", German for "Benefit Aesthetics Sensuality". |

Retail StoreWith its toned down atmosphere this store lets the individual products pop out by the directed use of light and the custom designed presentation furniture. As an eyecatcher three spiral shaped racks lift up within the space and make the presented items stand out within the space and from the exterior. |

SconeThe Scone musicclub draws its formal expression from its segmented room structure. Strokes of different material: carpet, epoxy resin, steel and wood form an intense spatial fabric. The bar is located opposite the stage, that creates a unique, close relation between artist and audience. Two peripheral lounge areas complete the central space. Scone, an exclusive music club with a unique atmosphere. |

Air LoungeThe Air Lounge offers a broad range of services to travelers. A restaurant and a bar take care of the visitors well being. The lounge offers various media and communication possibilities. The welcome Counter is used to gain detailed information about the journey and offers the possibility to organize hotel and other services at the target destination. The connected roof terrace offers a unique view onto the airstrip. A special room is dedicated to relaxation. Inside of closed "Mind Capsules" travelers can let go for a moment and catch their breath beneath an artificial sky. |

Urban RetailThis concept for a clothes store is based on the idea to initiate a new "urban nature". Since for most people the city has become their only habitat it seems suitable to rebuild some of our atavistic surroundings in a new way. Therefore the design of this store uses an organic form language combined with a blend of various renewable materials. The lit ceiling reminiscences the feeling of walking under a leafy canopy. |

Lab9 HQThis Concept of a two story office building for an architectural collective, offers a fluent, open space. The organic, bright surfaces of the structure are further defined by strokes of lawn, that indicate walkways and zones. The fractal roof creates an intense contrast to the soft forms of the management spaces on the second floor. The ground floor is organized as a free plane that offers a maximum of spatial flexibility. |

Te Wero BridgeThe purpose of the "Te Wero" bridges´ design is to generate a unique landmark for the Auckland (NZ) harbor area. The forms of the bridge are inspired by organic ocean shapes and thereby generate not only a physical connection to the island, but also a spiritual one to the nearby ocean. The road and pedestrian network is designed to offer maximum experience of the location. The bridge building offers exclusive spaces for high class attractions in the center of the harbor, that will house exciting, public functions. Suspension ropes and hydraulic elements work together to lift and fold the segmented bridge track and open the bridge for nautical traffic. |

"Kinder unserer Stadt"To enhance worn and shabby surfaces on DB train stations in Hamburg, this concept was developed, to cover them up with perforated metal panels. Through shadow and light, portraits of outstanding, local personalities are created by the perforation and tell the story of Hamburg's heritage, present and future. |

PiThe Pi exposition stand, for a data management firm, is recognized clearly through its brand colors. In front of the backwall, that gains a strong depth through a color pattern and light effects, three islands are placed, that communicate the firms service. The first island works as a mere exposition space. On a big, horizontal, projected surface and small screens the business of data management is presented. The second island is dedicated to personal information. The bar island offers the visitors the possibility to chill out and helps to build a relaxed client relation. The easily recognizable style of the brand architecture is also applied to the interior of Pi headquarters. Along with various offices it features custom designed furniture in the Lobby and the meeting room to provide a unique identity to the building. |
© All displayed designs and concepts are property of atomare and may not be copied or changed in any way without prior written authorization of atomare. |
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